TechCorp Digital Overhaul
The Challenge
TechCorp, a 25-year-old enterprise software company, was losing market share to nimble competitors. Their legacy systems made it difficult to ship new features, and their go-to-market strategy was struggling against modern SaaS players.
Our Solution
We led a 12-month transformation program covering: - Migration of core platform to cloud-native architecture - Redesign of customer onboarding and support experiences - Restructuring of product and engineering teams around agile principles - Launch of a new pricing model aligned with usage and value
Results
- **40% reduction** in time to ship new features - **3x increase** in customer satisfaction (NPS up from 22 to 68) - **$24M in new ARR** within 18 months of launch - Successfully retained 96% of enterprise customers during the transition
Project Lead
David Chen
Head of Strategy